Chapter 2 : Why People Buy
In this lesson you’ll learn about WHY PEOPLE BUY or as those high-priced marketers call it, Consumer Behavior. I’ll teach you the five steps consumers go through in making a purchase, and how you need to be attuned to them. You’ll also learn about consumer motivations and I’ll show you a common sense approach towards helping your prospects to make wise purchasing decisions. A brief multiple-choice quiz and recap immediately follow this lesson to reinforce your understanding.
- Consumer Behavior
- Steps Consumers Go Through in Making a Purchase
- Consumer Motivations
- Hot Buttons
- Approach to Helping Customers with Purchase Decisions
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Test Your Knowledge of Chapter 2