Chapter 7 : Making Your Presentation
In this lesson, you’ll learn how to make a great presentation. I’ll teach you some ways to heighten your chances for success by targeting your presentation to meet the specific needs of the people you’re meeting with. I’ll give you some useful suggestions on ways to emphasize important points during the presentation as well as some helpful tips to ensure that your presentations are always effective, memorable and successful. A brief multiple-choice quiz and recap immediately follow this lesson to reinforce your understanding.
- The Knowledge You Need for the Presentation
- Features vs. Benefits
- How to Make Your Presentation Successful
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Test Your Knowledge of Chapter 7
The value of knowledge is applied to your presentation.
The first thing you have to know is yourself, your strengths and your weaknesses. The second thing you have to know is your prospect and what is important to them.
When talking about features and benefits, a feature is simply an attribute of a product or service while a benefit is the value or pleasure derived through the use of a product or service.
Remember, “Features tell and Benefits sell!”
Tips on making a successful presentation.
- Don’t just read off your slides.
- Keep your presentation short. Remember that the average prospect zones out within 60 minutes. So plan your presentation to be 30 minutes or less.
- Don’t overload your prospect with too much information. Omitting information from your presentation can serve as an advantage.
- Focus on your prospect’s return on investment
- You are the “Rock Star”. The PowerPoints, samples, demonstrations, case studies videos and music are there to support you and your story. Not the other way around